Breaking the "Low Battery" Myth with EM-i Technology
A common skepticism surrounding Plug-in Hybrid Electric Vehicles (PHEVs) is the fear that fuel consumption spikes once the battery is depleted – known as "performance discounting" or PHEV gap. The Geely STARRAY EM-i challenge was designed to directly refute this negative perception. The record-breaking performance was powered by Geely Auto’s proprietary EM-i Super Hybrid Technology. At its heart is a dedicated hybrid engine with a world-class thermal efficiency. When paired with the "11-in-1" E-Drive System, the vehicle ensures that power and efficiency do not degrade, even when the battery state-of-charge is low.
Comfort and safety for the family
The value of the Geely STARRAY EM-i is already being recognized by global consumers. In Australia, the model’s debut market, the vehicle rocketed to become the second best-selling plug-in hybrid model within just one month of its launch. Furthermore, Geely Auto is committed to bringing this technology to more corners of the globe. The model is already sold in markets including New Zealand, Poland, Italy, South Africa, and Indonesia. In a significant move toward localization, the model has started production in Indonesia and will start local production in Brazil next year, under the name of Geely EX5 EM-i.
About Geely Auto Group
Geely Auto Group is a leading automobile manufacturer based in Hangzhou, China and was founded in 1997 as a subsidiary unit of Zhejiang Geely Holding Group (ZGH). The Group manages several leading brands, including Geely Auto, Lynk & Co, and Zeekr. Geely Auto Group is also the global strategic partner of Malaysian national automaker PROTON.
Beyond Limits, For Everyone: A Test for the Real World
The Group employs more than 50,000 people and operates 12 plants and 5 global R&D centers in Hangzhou, Ningbo, Gothenburg, Coventry, and Frankfurt. The Group also boasts 5 global design studios in Shanghai, Ningbo, Gothenburg, Milan, and Coventry, respectively with over 1000 employees. Geely Automobile Holdings, a subsidiary company holding controlling stakes in Geely Auto, Lynk & Co, and Zeekr, has been listed on the Hong Kong stock exchange since 2005.
